First thing that platform should I choose? I believe the simplest way to construct a webshop is to use a CMS system. Since the CMS systems are extremely popular and well-tested systems. And these systems are simple to use and simple to customize. I suggest that you choose WordPress. Why? I’m a software programmer, so I will use any CMS system easily, but my clients can’t use the majority of the CMS systems. My experience is my clients can learn WordPress in a brief time and they can use it easily with no aid. And you’ll see at the end of the article WordPress is very user friendly.
Second thing how do you set up a shop? Once you install WordPress to your server (I recommend to use Fantastico installation, this is the simplest way) you ought to put in a webshop plugin. But which plugin? I use”WP e-Commerce”. It’s free and easy to use. Int he past couple of month the programmers have made big changes int he plugin. I believe that the plugin now very comfortable and user friendly. I recommend to install this plugin. After the installation you can upload your products. This plugin will automatically save your merchandise from thefts. The plugin will rename your uploaded goods, so nobody will get the merchandise on your server by name. And every client will get a time limited download link. You can set up the time limit.
You may extend the plugin features with premium plugins such as: Amazon S3 plugin, Members only plugin, DropShop etc.. I think this plugin is a fantastic option and you can use it at no cost.
Third thing how do you personalize your website? WordPress is a very flexible CMS system. It is simple to change your theme (the look of your site ) and install plugins. You can pick from several free themes. And I recommend you to expand your WordPress using some very useful plugin:
All In One SEO plugin – installation easily your Search Engine Optimization settings
All In 1 Analytics plugin – setup readily Google analytics or Google webmaster and other statistic softwares
WP Security Scan – tests your WordPress website/blog for security vulnerabilities and suggests corrective actions
Safe WordPress – beefs up the safety of your WordPress installation by eliminating error data on login pages, adds index.html to plugin directories, hides the WordPress version and a lot more.
Bulettproof Security – protects your website from XSS, RFI, CSRF, Base64, Code Injection and SQL Injection hacking efforts. One-click. Htaccess WordPress safety protection. Protects wp-config.php, bb-config.php, php.ini, php5.ini, install.php and readme.html with.htaccess safety protection. One-click Website Maintenance Mode (HTTP 503). Additional site security checks: DB errors off, folder and file permissions check… System Info: PHP, MySQL, OS, Memory Utilization, IP, Max file sizes… Built-in. Htaccess file editing, downloading and uploading.